Sarah Max: Page 2

Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as Barron's, Money, The New York Times and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon'’s Magazine, a bimonthly print and digital magazine for which she is editor at large.

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Latest: Page 2

Social Media

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.

Growing a Business

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.

Business Ideas

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.

Innovation

Back-To-School Reading for Entrepreneurs

We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.

Starting a Business

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.

Innovation

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.