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Sarah Max

Sarah Max

Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as Barron's, Money, The New York Times and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon'’s Magazine, a bimonthly print and digital magazine for which she is editor at large.

More From Sarah Max

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The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Growth Strategies

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.
Starting a Business

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
Growth Strategies

Back-To-School Reading for Entrepreneurs

We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.
Starting a Business

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Growth Strategies

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
Growth Strategies

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
Starting a Business

This Startup's Biggest Hurdle Became Its Greatest Opportunity

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Starting a Business

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
Growth Strategies

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
Starting a Business

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
Entrepreneurs

A Rude Experience Inspires a 'Good' Brand

Kris Wittenberg vowed to put "Be Good to People" on a T-shirt after an unpleasant encounter. Five years later, she's ready to turn her sideline into a main event.
Starting a Business

The Great Reinvention: How U.S. Cities Got Their Glow Back

We recap our special report on the entrepreneurial scene in the U.S, from New York and Houston to Boise and Baton Rouge, five years since the financial crisis.
Starting a Business

A Snapshot of Startups in Small-Town America

Far from the maddening crowds, and five years since the financial crisis, we look at the entrepreneurship scene in Burlington, Vt.; Chico, Calif.; Lehi, Utah; Iowa City, Iowa; and Lansing, Mich.