More From Shaun Buck - Page 3

Finding Customers

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Direct Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.
Starting a Business

What Are You Willing to Give Up to Start Your Business?

The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Ready for Anything

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Marketing Strategies

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Employee Feedback

Employee Reviews Should Include the CEO

All human beings have blind spots, including founders and owners. Commit to finding yours, you may be surprised by what you discover.
Hiring

Lessons I've Learned About Getting Hiring Right the First Time

Firing an employee is among the most unpleasant responsibilities of being boss, in part because their failure is also your failure.
Disciplining and Firing

The Right Way to Fire an Employee

Start with the bad news, tell them when the last check will be in their bank account and get them out the door.
Growth Strategies

2 Secrets to Maximum Referrals

There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.
Customer Relationship Management

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Ready for Anything

The No B.S. Guide to Retaining Customers and Getting More Referrals

Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.
Business Lessons

3 Business Lessons You Don't Want to Learn the Hard Way

Learning from your mistakes is wise. Learning from the mistakes other people make is brilliant.
Growth Strategies

The 3-Step Customer Retention Formula

When you share these three qualities with your customers, you're finding the glue that makes them stick around.
Referrals

How to Quadruple Your Referrals

The typical customer referral program really offers the customer very little inducements to refer anybody.
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