Shrabona Ghosh: Page 18

Bio

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 

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Latest: Page 18

News and Trends

World Pilot Day: Is India Taking Off?

April 26th is celebrated as World Pilot's Day and the idea to turn it into an international celebration was established by the International Federation of Air Line Pilots' Associations (IFALPA)

Growth Strategies

How Can FMCG Companies Overcome the D2C Hurdles

FMCG companies are eyeing the direct to consumer (D2C) space, however, there are challenges abound as traditional companies have to navigate hurdles such as marketing costs, clear value proposition, return management, best in class customer management, to name a few

Technology

Sustainability: How EVs Are Trying To Make a Difference

India emits around three giga tonnes of CO2 and other greenhouse gasses per year. Nearly 25 per cent of this emission occurs due to each and every type of road transport vehicle. Globally, automobile manufacturers have been at the forefront of bringing a shift towards electric vehicles. Experts share their opinion about this transition at Entrepreneur India's Tech and Innovation show

News and Trends

Why Are FMCG Giants Adding D2C To Its Cart?

According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands

Growth Strategies

The 'Apple' Of Delhi's Eye: Tim Cook Launches First Retail Store

As fans throng Saket's Citywalk Mall in Delhi to get a glimpse of Tim Cook, the CEO happily poses and signs autographs amid the second grand retail store opening

News and Trends

How a Day In Tim Cook's Life Looks In India

When in India be like an Indian, is what Tim Cook, CEO of Apple, is swearing by as he enjoys his India visit. From savoring Vada Pav in Mumbai to visiting the National Crafts Museum & Hastkala Academy in Delhi, he is enjoying the rich diversity of Indian culture