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Business News

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.

Business News

The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.

Business News

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.

Business News

How to Find the Right Tone and Style to Resonate With Your Readers

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.

Business News

5 Types of Evergreen Content for Your Website

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.

Business News

5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.