Senior VP (Digital Experience), Adobe
Steve Lucas is the senior vice-president of Digital Experience at Adobe. He is the Former CEO at Marketo, an Adobe Company.
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The Convergence of B2B and B2C: How to Create Epic Experiences in an Experience-driven Economy
To meet the changing needs and expectations of customers, B2B and B2C marketers need to learn from each other's experiences to adapt and implement a new set of strategies