Susan Gunelius

Susan Gunelius

VIP Contributor / Marketing, Branding, Copywriting, Email and Social Media Expert
SUSAN GUNELIUS is CEO of KeySplash Creative Inc., a marketing communications and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting and technology and is the founder and editor in chief of WomenOnBusiness.com, a blog for business women.

More From Susan Gunelius

Marketing

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Marketing

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.
Growth Strategies

Create Vocal Brand Advocates

7 steps to a successful advertising campaign.
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Marketing

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Reputation Management

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
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