Susan Gunelius

Susan Gunelius

VIP Contributor
Marketing, Branding, Copywriting, Email and Social Media Expert

More From Susan Gunelius

Marketing

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Marketing

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Marketing

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
Marketing

5 Ways to Sell More by Earning Customer Loyalty

Use these key gift-giving strategies to move beyond appreciation and deepen your client relationships.
Marketing

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Marketing

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.
Growth Strategies

Create Vocal Brand Advocates

7 steps to a successful advertising campaign.
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.