Susan Gunelius

Susan Gunelius - Page 4

Entrepreneur Leadership Network VIP
Marketing, Branding, Copywriting, Email and Social Media Expert

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10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.

5 Ways to Sell More by Earning Customer Loyalty

Use these key gift-giving strategies to move beyond appreciation and deepen your client relationships.

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.