More From Thomas Smale
Empathy, awareness and community are among the qualities defining a true 'leader.'
You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?
Jeff Bezos does something at home every night because "it's the sexiest thing I do."
"Star-bursting" and "role-storming" are not Saturday night party games. They're serious methods for coming up with your next great idea.
One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.
Selling a Business
Ready to take your foot off the gas? Don't stop your business "vehicle" before you cross the finish line.
Does "ROYGBIV" mean anything to you? It should.
From overwork and investment dry spells, to the high price tags suppliers charge, you'll find that a little creative thinking solves the problem.
Ever hear of GrooveJar? ToDoist? Evernote? The reality is that you can automate more than you think.
One of the big stories of the moment is the buzz around Amazon's intense push into broader advertising endeavors. Plan to be a part of it.
What mechanics do you have in place to engage visitors early? Think strategically about capturing their attention before they're gone for good.
"Giant Robots Smashing Into Other Giant Robots" sure sounds intriguing. How about tuning in during your next commute?
Ad optimization and a move from affiliate offers to building your own offers are just two of the ways to get your revenues moving.