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Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.

More From Tony Parinello

Making Presentations to a "C Level" Audience

Find out how to present your product or service to the prospects who inhabit your "common" zone.
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How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

Making a Stellar Presentation That's a Seller

These tips from our Sales Expert will help you adapt your presentation to your audience so you get a better response from prospects.
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

Deciding Whether to Make a Presentation

Before you invest any resources in preparing a sales presentation, use these tips to decide if it's worth it.
Marketing

Higher Power

10 secret weapons that will make you a hands-on leader for your sales team
Finance

Should You Offer Extra Services or Lower Prices?

How to decide which is better for your business: adding an extra service to your product or lowering the price
Marketing

Speeding up Sales

If you create a process that works, you can repeat that process for quicker sales.
Marketing

What's a Customer Worth in a Lifetime?

Calculating each customer's value will help you determine where to focus your energies.
Marketing

Creating a Chain Reaction of Sales

Don't just focus on finding any old prospect. Find the ones who will lead you to <I>other</I> sales prospects.
Marketing

Believing in What You Sell

Create a sense of purpose throughout your company by building a belief system and sticking to it religiously.
Marketing

8 Strategies of Wise Negotiators

Straight from the mouths of successful CEOs, these strategies will give you the upper hand in any negotiation.
Marketing

Prospecting From Afar

When you don't have the budget to meet sales prospects in person, how can you still wow them?
Marketing

The 10 Golden Rules of Selling Like a CEO

The simplest rules of selling are right under your nose. All the more reason for you to find out what they are and get to work boosting your selling power.
Marketing

Establishing Rapport With Prospects

There's a time to talk, and there's a time to listen. Don't expect to get the sale if you haven't a clue when to do each.