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Tracy Stapp Herold

Tracy Stapp Herold

Entrepreneur Staff
Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

More From Tracy Stapp Herold


The Hottest Sectors for Franchising

Our annual Franchise 500 listing reveals 14 sectors where franchising is booming with opportunity. Here's a look.

The Top New Franchises of 2012

New franchises are holding their own against older competition

Three Franchise Industries to Watch

Here's a look at three of the most popular industries in this year's Franchise 500 and the trends that are shaping their future.

10 Industry Trends for Franchises in 2012

From burgers to child care to staying fit, our annual list of trends in the franchise world shows where to consider putting your money to make money.
Starting a Business

The Top 100 Low-Cost Franchises

Franchises with lower costs of entry can make it easier to be your own boss. Here's a look at the strategies behind low-cost franchising and where to find successful opportunities.

The Top Global Franchises of 2011

Franchising is exploding in international markets, from Latin America to Asia to Europe and beyond. Here's a look at the franchises leading the worldwide expansion, along with insight on how to succee...

98 Brave New Franchises

Our annual list of new businesses in the world of franchising. Plus, a look at four franchisors with innovative, fresh approaches.

Taking Care: Franchise Success Stories from the World of Child and Senior Care

The caring business is booming. Here's a look at two franchisees in the niche.

The Top 30 Franchises in the Business of Caring

Use our list of 30 child-, health- and senior-care franchises to find the right opportunity for you.

The 10 Most Popular Franchises for Military Veterans

Veterans have myriad opportunities for franchise success--often at special rates. Here's a look at some of the best options.
Starting a Business

How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream

Lonnie Helgerson has headed up Ident-A-Kid, Expetec and Computer Doctor, but he's also a veteran of the U.S. Army. Helgerson's latest company combines his knowledge of both worlds.

An Outsourced Accounting Franchise Goes Hi-Tech

BookKeeping Express helps small-business owners virtually manage the back office.

How a Franchisee Turned a Passion for Travel into a Successful Business

Lower startup costs helped this seasoned cruiser live her dream to share her passion for on-ship vacations.