More From Wendy Keller
A book is the single greatest marketing tool a new or growing business can create.
Publishing a book is the best life hack for entrepreneurs, but don't worry about the writing part.
Running a business in addition to holding a job is a lot of work, but for just a tiny bit more effort, you can make a lot more.
You need unshakeable confidence to start a business and a lot of humility to make it succeed.
How you present yourself, in person and online, what will determine if prospects find out more or write you off.
You are unlikely to ever have a monopoly in your market but you have every chance to be the first business your customers think of.
If you can tell a corporate audience in an engaging way how to make or save money, they'll pay you. But it's more work than it sounds.