William Bauer: Page 2
Managing Director of ROYCE New York
William Bauer is the managing director of ROYCE, a handcrafted American accessories brand based in New York City. His small-business marketing and entrepreneurial acumen have been featured in The New York Times, Entrepreneur, BBC, CNN Money, and other prominent publications.
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Latest: Page 2
Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Your Team Can't See the Big Picture if Your Don't Show Them
Every job comes with a pay check, so if you aren't giving your employees a sense of purpose, why is working for you better?
Don't Bid for Prima Donnas When You Can Develop In-House Talent
While that superstar you just paid top dollar for is waiting for the next better offer, somebody on your team worries they are going nowhere.
Exceeding Client Expectations Just Leads to Really Entitled Clients
The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Burnout in the Family Business and How Throttling Back Improved Everything
If overwork is driving your life off the rails, why are you so certain it's helping your business?
