Zach Cutler
Founder & CEO, Cutler PR
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Latest
5 Lessons Entrepreneurs Worldwide Can Learn From Israeli Culture
Lesson 1 in the "Startup Nation"? Lemons can always be turned into lemonade.
6 Mistakes to Avoid When You Make a Promotional Video
Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
How Your Public Relations Effort Should Look Like a Military Assault
Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Why Every Descent Is Followed By An Ascent
Success doesn't happen despite the challenges but mainly because of them.
4 Reasons Not to Be a Stiff About Employees Working From Home
Flexibility boosts productivity and lowered stress. That's science, baby.
Why the PR Industry Must Become More Data Focused
Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
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