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The Content Marketing Handbook

Content is your strongest weapon! Find out how to create engaging content that will get noticed and get responses across a multichannel environment.

Product information

$21.99

Format

Description

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates ‚Äúcontent pollution"
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders
  • Product details
    Publication date
    Feb 18, 2020
    Publisher
    Entrepreneur Press
    Language
    English
    Paperback dimensions
    6 X 9 inches
    Number of pages
    288
    Shipping
    • Orders can be shipped to locations anywhere in the US, UK, and Canada.
    • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
    • Canada Post Expedited Parcel is trackable and collects duty and taxes during checkout. Other International orders do not have shipment tracking available.
    Refund & return policy
    • Print orders are fully returnable and refundable within 30 days of shipment.
    • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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