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The Naming Book

First impressions are everything, so make a good first impression by choosing a name for your business that is attention-grabbing and stands out. The Naming Book can help with that!

Product information

$19.99

Format

Description

NAME YOUR BUSINESS.
TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between “cool" and clear
  • Narrow down your list of names with five easy tests
  • Product details
    Publication date
    Mar 17, 2020
    Publisher
    Entrepreneur Press
    Language
    English
    Paperback dimensions
    6 X 9 inches
    Number of pages
    164
    Shipping
    • Orders can be shipped to locations anywhere in the US, UK, and Canada.
    • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
    • Canada Post Expedited Parcel is trackable and collects duty and taxes during checkout. Other International orders do not have shipment tracking available.
    Refund & return policy
    • Print orders are fully returnable and refundable within 30 days of shipment.
    • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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