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A League Of His Own

Brian Samilian took a swing at being a franchisee--and it's paying off.

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This story appears in the May 2008 issue of Start Up.

Soon after graduating from college, Brian Samilian was doing corporate and sponsorship for the Tampa Bay Rays team when he heard an own-your-own-- radio spot. "I didn't know exactly what that meant," says Samilian with a laugh. "When I think of owning a sports franchise, I think of owning a team."

Samilian, 27, looked into I9 Sports and found out that the franchise runs amateur sports leagues and tournaments. He decided there was too much of an upside not to take the risk. Making use of his education in administration and , he started his I9 Sports franchise in 2004 for less than $30,000, doing minimal marketing and working from home up until earlier this year.

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