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A Whole New World

In some international markets, an open mind is more important than an open wallet.

This story appears in the June 2008 issue of Entrepreneur. Subscribe »

In a , cultural literacy is as critical to entrepreneurs' success as the skills and ideas they bring to the table. Rarely is this lesson as important as in Islamic nations, where Western entrepreneurs must be willing to suspend their basic understandings of to be effective in the local marketplace.

That was clear for several members of The Entrepreneurs' Organization who recently took a trip to to join up with fellow members in the Persian Gulf monarchy.

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