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Q: We want to be more visible in ourmarketing efforts and are considering hiring a spokesperson. Wheredo we start?
A: There are pros and cons tohiring a spokesperson for your business. Is there any reason whyyou, as the owner, couldn't be the company spokesperson? Ofcourse, if you're looking to hire a widely known representativewho already has a connection with your target market, it may bewise to pursue an outside expert.
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