Airline Infuriates Passengers After Adding Hidden 'Covid Recovery' Fee Frontier faces blowback after customers find out about extra surcharge.

By Emily Rella

entrepreneur daily
Anadolu Agency | Getty Images

In an attempt to keep up with the surging demand of passengers embarking on long-awaited summer travel, many airlines have been going to desperate measures, such as asking for volunteers to take on extra shifts. Other have flat out canceled flights during summer months due to lack of staff.

Even discount airlines, once reliable for lower fares (if more stressful journeys), are finding it difficult to reach equilibrium, and Frontier Airlines' latest move is proof of just that.

Related: Delta Air Lines CEO: New Hires Must Be Vaccinated for Covid-19

The airline has quietly added a "Covid Recovery Charge" on its website among a long list of other arguably extraneous fees, including High Cost Airport Charge and Carrier Interface Charge. As the site explains, "The Covid Recovery Charge offsets added costs to Frontier due to implementing Covid-19 related measures." (Never mind that the government announced a $25 billion bailout for the airline industry late last year.)

The measures call for "increased sanitation and cleaning" on planes and in the terminal, at ticket counters and for employee PPE.

According to the company, the fee was subtly integrated back in May, coming in at $1.59 per ticket.

Related: JetBlue Founder Launches Airline With $39 Flights

"The CRC is already added to the promoted total fare at FlyFrontier.com, therefore, it is not an unexpected charge later in the booking process," a Frontier spokesperson told ABC News this week.

Understandably however, customers were not happy upon realizing the news.

"Nickle and diming customers at every turn is a sure fire way to lose them," one customer wrote on Twitter.

The discount airline filed to go public this past March, raising $570 million in its market debut in April of this year.

Frontier Group Holdings Inc. (ULCC) is currently down about 5% year over year.

Related: American Airlines Will Let Travelers Use Digital Vaccine Passports

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Starting a Business

The Waitlist for This Sushi Spot Numbers in the Hundreds. Here's the Secret Ingredient of Its Success.

Royal Izakaya's Jesse Ito discusses the power of apprenticeship, following in his father's footsteps, and creating a unique restaurant vibe.

Franchise

The Top 15 Low-Cost Franchises for Under $25,000 in 2024

Looking for an inexpensive franchise to open? Explore the best franchises under $25k, according to the 2024 Franchise 500 Ranking.

Side Hustle

20 Side Hustle Ideas for Summer 2024: Part Two

Here are 10 more side hustle ideas that will get you ready to make extra income this summer.

Taxes

Free Webinar | March 13: Last Minute Tax Strategies That Can Save You Thousands

Don't miss this golden opportunity to save thousands before you file! Sign up for our webinar on March 13th as our experts, Mark J. Kohler and Mat Sorensen, help you keep more money in your pocket.