Along for the Ride Find out how search engines can drive visitors to your eBay listings.
By Janelle Elms •
Opinions expressed by Entrepreneur contributors are their own.
eBay is a powerful online marketplace, providing you with exposure to 222 million potential buyers of your product. But how would you like to expand that exposure to include everyone in the world who has access to a computer? What you do on eBay will make all the difference in how many potential buyers view your product.
Diana Miller, owner of CollectorsLine, a high-end collectibles store in Yorba Linda, California, knows how much work (and money) it takes to get high rankings on search engines. "The process of where your sites are placed on the search engines has to do with SEO [search engine optimization]," explains Miller, 44, an eBay PowerSeller. "The great part about eBay is they do all the hard work behind the scenes to capitalize on the power of SEO--you just have to make sure your business is set up correctly."
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