At Their Service
Your company is nothing without customers. Make sure you play nice by following these steps.
By Guy Kawasaki •
Opinions expressed by Entrepreneur contributors are their own.
1. Start at the top. Your attitude toward customer service is the primary determinant of the quality of your company's service. If you think customers are a pain and always want something for nothing, that attitude will permeate your company, and service will be lousy.
2. Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in control. This requires two leaps of faith: trusting customers not to take advantage, and trusting employees. If you make these leaps, your customer service quality will skyrocket. If not, you'll soon learn the hard way that nothing's more frustrating to customers than companies claiming something is "against company policy."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
