Being There Bring customers into your store and keep them there.
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It's no secret that the longer customers hang in your store, the more money they spend. So creating "being spaces"--settings where customers are encouraged to linger--is a big movement within the retail sector, according to trend site Trendwatching.com.
"We're seeing new-style independent retailers reclaiming this space from the many Starbucks-like independent coffeehouses in every major city in the world," says Reinier Evers, Trendwatching.com's founder.
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