Entrepreneur Plus - Short White
For Subscribers

Blogged Down? An internet contrarian exposes the dark side of company blogs but offers some advice on how to stay afloat.

By Carol Tice

Opinions expressed by Entrepreneur contributors are their own.

Many are enchanted by the potential of social networking, file sharing and blogging. Decidedly outside this cheering section is former dotcom founder Andrew Keen, who decries the corrosive effects of anonymous internet posting in his book, The Cult of the Amateur: How Today's Internet Is Killing Our Culture. Keen believes the biggest concern with Web 2.0 is that "anyone can trash your brand. A particularly militant blogger, Jeff Jarvis, got upset over Dell customer service and single-handedly launched a damaging crusade against Dell. Small companies aren't targets as much, but a few negative posts could destroy you."

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'Do You Hate Me?': High School Teacher Shares Wild Emails He Receives From Students

Jordan Baechler teaches high school students in Ontario, Canada.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.

Data & Recovery

This Father's Day, Give the Gift of No More Low Storage Warnings

Save 85% on 1TB of cloud storage for Father's Day.

Starting a Business

Starting a New Business? Here's How to Leverage Transferable Skills From Your Prior Careers and Drive Success

Launching your own business can be daunting, but when you harness the skills from past jobs, there are a variety of things you must ask yourself. Here are three recipes for success using your prior experiences.