Brand Aid
How building your brand and expanding your line can be the key to your success
By Don Debelak •
Opinions expressed by Entrepreneur contributors are their own.
The Entrepreneur: Missy Cohen-Fyffe, 43-year-old founderof Babe Ease LLC in Pelham, New Hampshire
Product Description: The Clean Shopper is a quiltedcotton cover for shopping carts to prevent children from beingexposed to disease-causing bacteria. The product features Velcrostrips for the shopping cart's handle, two loops for attachingtoys, and a strap to hold the baby safely in the cart. The CleanDiner is a similar product for restaurant highchairs. Both productsare sold in 400 independent baby stores; several midsize baby storechains, including Learning Express; and some grocery stores, suchas Whole Foods Market.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
