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Brand Aid

How building your brand and expanding your line can be the key to your success

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: Missy Cohen-Fyffe, 43-year-old founderof Babe Ease LLC in Pelham, New Hampshire

Product Description: The Clean Shopper is a quiltedcotton cover for shopping carts to prevent children from beingexposed to disease-causing bacteria. The product features Velcrostrips for the shopping cart's handle, two loops for attachingtoys, and a strap to hold the baby safely in the cart. The CleanDiner is a similar product for restaurant highchairs. Both productsare sold in 400 independent baby stores; several midsize baby storechains, including Learning Express; and some grocery stores, suchas Whole Foods Market.

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