Get Happy

Meet a company in desperate need of some deep-tissue branding.

By Elizabeth J. Goodgold • Dec 1, 2001

Opinions expressed by Entrepreneur contributors are their own.

If you think branding is just about slapping your logoeverywhere, think again. Great branding means developing apersonality for your company and finding ways to infuse it intoevery facet of your firm. Want to see a company living its brand?Let's visit The Happy Company.

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