Better With Age
There's nothing new under the sun that doesn't scare retailers.
Opinions expressed by Entrepreneur contributors are their own.
Who wants to be the first retailer to buy a new product from aninventor--the first to have the next Pokémon or Beanie Baby onhis or her shelves? Most inventors will tell you the answer:nobody.
Not surprisingly, retailers are reluctant to buy from newcompanies. For starters, they don't like to take on small,one-product businesses because of the work involved in setting upand maintaining new vendors. But the main reason is that retailersdon't want to get stuck with left-over inventory. Thoughretailers typically send products back to their suppliers when theydon't sell them, they worry about not receiving rebates fromsmaller inventors.
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