Test The Waters
Ready to roll with your great idea? Don't make the leap 'til you know what you're getting into.
By Don Debelak •
Opinions expressed by Entrepreneur contributors are their own.
In the middle of the night, you realize you have amillion-dollar idea and you can't wait to get to the market tocash in. Nothing can stop you, so you run out and get a patent,borrow money, start production and then worry about how you'regoing to sell your product.
Is that the right way to get started? Only if you have lots ofmoney to correct your mistakes. The smart approach is to hold upfor a while and do some research to be sure you have a product thatcan make money.
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