A Business You Like Don't choose a business just because it's trendy.

Every year in Entrepreneur, we profile the hottestbusinesses for the coming year. We do a lot of research and a lotof homework, and what we say is absolutely true. But thatdoesn't mean it is true for everyone. After all, you may not begood at any of these businesses. Or you could live in an area wherethe business is already saturated or is not viable. Or they simplymay not suit you and you'd end up hating your business. Justbecause you own a business doesn't mean you are going to likedoing it, and if you don't like it, chances are you willfail.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
6 Things to Consider When Getting Out of a Franchise Agreement
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Most Popular

See all
Chevron Right
Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

By Madeline Garfinkle
Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.

By Sam Silverman
Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.

By Madeline Garfinkle
Marketing

How Public Relations Builds Trust and Credibility for Your Startup

Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business

By Morissa Schwartz
Leadership

Are Employees Truly More Ethical in the Office? A Behavioral Economist Debunks This Deeply Rooted Belief.

Many leaders claim that employees are more ethical in the office, where they can see them — conversely, they're less ethical when working from the home office. Well, that conventional wisdom has been busted.

By Gleb Tsipursky
Science & Technology

How to Keep Employees Engaged and Productive in the Age of AI

Leaders can upskill their team members with AI skills and improve productivity through AI-powered L&D initiatives.

By Dr Alex Young