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Add a Gift Registry to Your Site

Shoppers will enjoy this convenience, as long as it functions correctly.

Opinions expressed by Entrepreneur contributors are their own.

If your gift registry can't reliably deliver the kind ofconvenience shoppers are looking for, they'll take theirbusiness somewhere else. Be sure the site works as advertisedbefore you roll it out. A well-functioning Web-based gift registrycan enhance your status and strengthen your business, both on theWeb and off.

Excerpted from 101 Internet Marketing Tips For YourBusiness

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