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Asking for It

You can't always get what you want, but chances are better if you learn how to ask.

This story appears in the August 2004 issue of Entrepreneur. Subscribe »

How does Barbara Walters, a quirky reporter with a charmingaccent, outdo other interviewers? Simple-she knows how to ask theright questions so the people she interviews will reveal what theynormally wouldn't share.

Approach your business intelligence gathering as if you are anace reporter. Think logically about your challenges and how theyaffect your business. Then create a list of questions that willhelp you get from where you are to your ultimate goal. Do not judgeor dismiss any ideas; pay attention to the responses you receive,and build your path to success.

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