Attend a Trade Show as a G.U.T.S.Y Non-Exhibitor

Interact with trade show exhibitors to gain new contacts.

You can have a great time meeting people by attending a tradeshow as the non-exhibitor exhibitor. To understand this concept, itis important to recognize that the exhibitors of the show are thereto educate potentially interested parties in their product orservice and ultimately gain a sale. The non-exhibitor exhibitorcaptures attention by providing information about their business tothose exhibiting at the booth. Put your business card into theexhibitor's fish bowl on their table display. They will contactyou, and then you have an opportunity to tell them about yourbusiness.

Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

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