My original intention was to devote this column to leadershipand how the old rules no longer apply. Then again, neither do thenew ones (circa late '90s). So what's an entrepreneur todo? Well, I got sidetracked (I'll get there in a moment), so ifyou want to find out how to lead your business to increasedsuccess, read "Lead theWay."
Now for what distracted me. I have often heard entrepreneursdecrying their larger (much larger) competitors for stealing theirbusiness. We have long advocated that one way to fight back is toprovide what the big guys don't. That can be more convenienthours, personalized services, customer communication or a generousreturn policy. Or it could be as simple as good, old-fashionedcustomer service.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.