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Balancing the Books

If you've got too much reading to digest, try changing the menu.

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This story appears in the March 2003 issue of Entrepreneur. Subscribe »

If stacks of reading material are starting to gather dust androt on your desk, or if you find yourself feeling guilty becauseyou can't seem to get through every single business book otherpeople have recommended, maybe the problem isn't thatyou're trying to read too much--it's that you'rejust trying to read the wrong things.

Of course, as an entrepreneur, you'll always need to keep upwith trade journals and the latest business news. But thatshouldn't consume the bulk of your reading time, according toSteven B. Sample, president of the University of SouthernCalifornia in Los Angeles and author of The Contrarian'sGuide to Leadership (Jossey-Bass).

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