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Barduous Journey

Looking for answers on the toilsome path of running a business? Ask Shakespeare.

This story appears in the January 2002 issue of Entrepreneur. Subscribe »

All entrepreneurs have something of the actor in them. But anactor who has the entrepreneur in him? Richard Olivier, of OlivierMythodrama Associates, 40, is the son of the late Laurence Olivier,who was legendary for breathing life into Shakespeare'scharacters. For the past several years, Richard-theater director atthe Globe Theatre in London and visiting fellow at the CranfieldSchool of Management-has been using Shakespearean plays to teachbusiness executives and entrepreneurs about leadership. He trainsclients in the United States several times a year, but wecouldn't wait, so we called him in England to see what this isall about.

What exactly do you do at yourseminars?

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