Be a TV Star
Informercials are a great way to get your message out.
You could never afford to run a 30-minute commercial for yourbusiness on one of the major networks. But on public access cabletelevision, you can almost certainly put on a 30-minute infomercialpromoting yourself and your business. For instance, the owner of anantique shop could host a weekly show on finding, restoring andpricing antiques. A car repair specialist could host a weekly carcare show. The possibilities are endless.
Excerpted from Grow Your Business