Be No. 1
The <i>first</i> in almost every category tends to become the well-known brand.
While the business world buzzes about quality, the real successstories are the ones that are first. Instead of following the crowdand opening the 10th coffeehouse in town, do something no one elsehas done before.
Just think about the bagel business. For tears the breakfastpastry of choice was probably the doughnut. From coast to coast, itwas the snack the masses ate with their morning coffee. What arevolution when the first bagel chop appeared on the same block asthe doughnut factory! Now bagels are practically a ritual for manypeople. The key to the bagel ship success came with being thefirst one in the neighborhood. After all, that's howStarbucks, Domino's and even McDonald's got theirstart.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
