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Big-Time Backup

Data storage expands its horizons.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Computer users who want to store large amounts of data onhigh-capacity removable media have many options. There are tapedrives, recordable CD-ROMS (CD-R), and of course,the venerable 1.44MB floppy disk. Now there's a newkid in town: Imation Corp.'s SuperDisk. The SuperDisk maylook like your ordinary, run-of-the-mill floppy, but it holds up to120MB--the equivalent of 83 standard floppies. SuperDisk drivesalso read and write 1.44MB disks so the older media won'tbecome obsolete.

Still, a disk that holds 120MB isn't all that amazing whencompared to a CD-R, which can hold 650MB, or a tape cartridge,which can hold as much as 35GB. So what's all the fuss about?For starters, the cost. At the low end, tape drives generally runabout $200, while a CD-R drive can cost upwards of $400. SuperDiskdrives, on the other hand, retail for about $150.

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