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Bunch of Hosiers

How have women managed to maintain a monopoly on pantyhose all these years?

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Some things are as easy to as ice water in hell. Butpantyhose for men? It doesn't get any tougher. Just ask StevenKatz and Constance Barsky, owners of G. Lieberman & Sons anddesigners of the ComfiLon line of pantyhose made specifically formen.

As their hosiery experienced decreasing sales fromwomen, Katz, 53, and Barsky, 57, noticed the emergence of asurprising market: men buying pantyhose. And we're not justtalking guys with a fetish-many were simply seeking a comfortablealternative to socks. Men who stood all day liked the circulationbenefits; cold-climate dwellers liked having a sleeker option tobulky thermals. Finding no man-specific pantyhose designs on themarket, this husband and wife team stepped in to offer a better fitand attracted an online customer base who've bought tens ofthousands of pairs.

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