Bunch of Hosiers
How have women managed to maintain a monopoly on pantyhose all these years?
Some things are as easy to market as ice water in hell. Butpantyhose for men? It doesn't get any tougher. Just ask StevenKatz and Constance Barsky, owners of G. Lieberman & Sons anddesigners of the ComfiLon line of pantyhose made specifically formen.
As their hosiery business experienced decreasing sales fromwomen, Katz, 53, and Barsky, 57, noticed the emergence of asurprising market: men buying pantyhose. And we're not justtalking guys with a fetish-many were simply seeking a comfortablealternative to socks. Men who stood all day liked the circulationbenefits; cold-climate dwellers liked having a sleeker option tobulky thermals. Finding no man-specific pantyhose designs on themarket, this husband and wife team stepped in to offer a better fitand attracted an online customer base who've bought tens ofthousands of pairs.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Founder Quit His 'Prison'-Like Teaching Job Within 2 Months. Now, He and His Sister Are Helping Other Teachers Leave the Classroom and Achieve Financial Freedom.
-
If You Focus on Problems, You'll Only Find More Problems. Here's How to Focus on Solutions.
-
Facing More Than 15 Years in Prison, This Founder Transformed His Hustle Into a Powerful Personal Brand and Business. Now, He's Giving Back in a Big Way.
-
Apple Asks This Jarring Interview Question as a Secret Way to Evaluate a Candidate
