Bunch of Hosiers
How have women managed to maintain a monopoly on pantyhose all these years?
By Nichole L. Torres • Aug 1, 2002
Opinions expressed by Entrepreneur contributors are their own.
Some things are as easy to market as ice water in hell. Butpantyhose for men? It doesn't get any tougher. Just ask StevenKatz and Constance Barsky, owners of G. Lieberman & Sons anddesigners of the ComfiLon line of pantyhose made specifically formen.
As their hosiery business experienced decreasing sales fromwomen, Katz, 53, and Barsky, 57, noticed the emergence of asurprising market: men buying pantyhose. And we're not justtalking guys with a fetish-many were simply seeking a comfortablealternative to socks. Men who stood all day liked the circulationbenefits; cold-climate dwellers liked having a sleeker option tobulky thermals. Finding no man-specific pantyhose designs on themarket, this husband and wife team stepped in to offer a better fitand attracted an online customer base who've bought tens ofthousands of pairs.
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