For Subscribers

Bunch of Hosiers

How have women managed to maintain a monopoly on pantyhose all these years?

By Nichole L. Torres • Aug 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

Some things are as easy to market as ice water in hell. Butpantyhose for men? It doesn't get any tougher. Just ask StevenKatz and Constance Barsky, owners of G. Lieberman & Sons anddesigners of the ComfiLon line of pantyhose made specifically formen.

As their hosiery business experienced decreasing sales fromwomen, Katz, 53, and Barsky, 57, noticed the emergence of asurprising market: men buying pantyhose. And we're not justtalking guys with a fetish-many were simply seeking a comfortablealternative to socks. Men who stood all day liked the circulationbenefits; cold-climate dwellers liked having a sleeker option tobulky thermals. Finding no man-specific pantyhose designs on themarket, this husband and wife team stepped in to offer a better fitand attracted an online customer base who've bought tens ofthousands of pairs.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Buying / Investing in Business

Here's What You Need to Know About the Changing Face of Venture Capital

The picture of a venture capitalist is changing. Gen Z angels, digital natives and purpose-driven investors are leading the charge in venture capital, aiming for higher returns with less risk.

Business News

This New AI Technology Will Turn Your Ex Into a Red Flag, Snake or Even a Dog

Picsart's "Replace My Ex" might be the next-best solution for the heartbroken.