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Comic Relief

Humor is good medicine; it could also be the best way to close a sale.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Have you heard the one about the successful entrepreneur? Turnsout his secret to success was a great sense of . It wasn'tthat he could tell great jokes (though he did share a few goodones). And it wasn't that he was always funny (he took hisbusiness very seriously). No-it was that he had the ability toinfuse a little levity into tense situations to make everybody feelmore comfortable.

Everybody knows establishing relationships with others is vitalto business success. Humor just happens to be one of the mostpowerful ways to build those bonds. This doesn't mean you haveto be a stand-up comedian; it simply means you have to knowwhat's funny and how to use it to your advantage.

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