For Subscribers

Can You See It Now?

Turning cell phone screens into tiny TVs has become big business for this pair.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Cell phones are made for talking, but consumers may soon bewatching them more than talking on them. Steve Fowler, 53, and KennRaaf, 44, co-founders of GoTV Networks in Sherman Oaks, California,started a rumble when they introduced made-for-mobile video in2002. Since partnering up with the likes of ABC and Sony BMG Musicfor content, the buzz has only gotten louder. Currently, hundredsof thousands of subscribers enjoy on-demand access to brief,regularly updated clips that range from breaking news stories topopular TV shows.

As cell phones sophisticated enough to support video becomeaffordable to the masses, Fowler expects massive business-withprojected 2006 sales well into the eight figures. GoTV is alsoready to accommodate whatever wireless devices the future brings."It's an exciting business for us," says Fowler,whose company has more than 60 employees. "We believe thatit's not only the future-it's the now."

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