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Change, of Course

This travel company triumphed over tough times by blazing a brand-new business trail.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

You probably wouldn't recognize today's iExplore Inc. fromthe business plan George Deeb wrote in 1999. With a radically newbusiness model, this Chicago-based adventure-travel company hasgrown to under $10 million in annual sales.

When Deeb founded iExplore, the online agency sold tours forother companies. But when times got tough after 9/11,iExplore's revenue vanished, and most online agencies turnedoff the lights. Deeb, however, boldly changed course, offering hisown tours and selling advertising on his website.

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