For Subscribers

Chic Streak

Multimedia company teaches women about financial planning and investment

By Pamela Rohland

Opinions expressed by Entrepreneur contributors are their own.

Smart, young, wealthy, attractive- a CEO by her mid-20s.Liz Davidson seemed to have everything. But the co-founder ofDavidson Andrade, a San Francisco-based hedge fund for millionaireslike herself, walked away from the business in mid-1999 to launchFinancial Finesse Inc., a multimedia company devoted to teachingwomen about financial planning and investment.

Acutely aware that women need advice on how to plan for a securefuture, Davidson, who has an MBA from the University of California,Los Angeles, along with a friend who is a financial planner,offered a seminar on money management, including consultations withcertified financial planners. The event was so quickly sold outthat Davidson offered another, amazed by the variety of women whoattended. "We would have the owners of companies and women whoworked in the finance industry," Davidson says. "You canhave an MBA and not know anything about personal finance. Theydon't teach you that in school."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

The 'Airbnbust' Proves the Wild West Days of Online Vacation Rentals Are Over

Airbnb recently reported that 2022 was its first profitable year ever. But the deluge of new listings foreshadowed an inevitable correction.

Business Solutions

Master Coding for Less Than $2 a Course with This Jam-Packed Bundle

Make coding understandable with this beginner-friendly coding bundle, now just $19.99.