Multimedia company teaches women about financial planning and investment
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Smart, young, wealthy, attractive- a CEO by her mid-20s.Liz Davidson seemed to have everything. But the co-founder ofDavidson Andrade, a San Francisco-based hedge fund for millionaireslike herself, walked away from the business in mid-1999 to launchFinancial Finesse Inc., a multimedia company devoted to teachingwomen about financial planning and investment.
Acutely aware that women need advice on how to plan for a securefuture, Davidson, who has an MBA from the University of California,Los Angeles, along with a friend who is a financial planner,offered a seminar on money management, including consultations withcertified financial planners. The event was so quickly sold outthat Davidson offered another, amazed by the variety of women whoattended. "We would have the owners of companies and women whoworked in the finance industry," Davidson says. "You canhave an MBA and not know anything about personal finance. Theydon't teach you that in school."
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