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Comeback Kid

Apple targets entrepreneurs with new computers designed especially for small business.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

computer is taking steps large and small to shore up itsailing . Bringing back founders Steven Jobs and StephenWozniak was one of its higher-profile moves. At the market level,Apple is carefully targeting select audiences, such as smallbusiness, where it already has a strong presence. Most recently,the teamed with to introduce the Apple SmallBusiness Series, a package of new, attractively pricedmachines targeted at the small-business market.

But while this market looks like a good thing from Apple'sperspective, is Apple still a good bet for small-businessowners?

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