Apple targets entrepreneurs with new computers designed especially for small business.
Apple computer is taking steps large and small to shore up itsailing business. Bringing back founders Steven Jobs and StephenWozniak was one of its higher-profile moves. At the market level,Apple is carefully targeting select audiences, such as smallbusiness, where it already has a strong presence. Most recently,the company teamed with Microsoft to introduce the Apple SmallBusiness Macintosh Series, a package of new, attractively pricedmachines targeted at the small-business market.
But while this market looks like a good thing from Apple'sperspective, is Apple still a good bet for small-businessowners?
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.