Corporate Comforts The right relationship with a corporate insider can bring out the best in both worlds.
By Cynthia E. Griffin •
Opinions expressed by Entrepreneur contributors are their own.
What can women in corporate America offer women entrepreneurs?Plenty. Just ask Lauren Rosenstadt, owner of Besthesda,Maryland-based Herbal Animals. "We had been selling ourproduct for all of one month and were ready for the big time,"remembers Rosenstadt, 43, mocking her early naivete. In 1995, shebegan a marketing campaign to sell her animal-shaped aromatherapypillows to retailers, including The Body Shop and The NatureCompany.
The first pillow-sheep-shaped and filled with lavender,peppermint and flaxseed-was dubbed Sydney Green Sheep, and thebody-care products buyer at The Nature Company happened to be awoman named Sydney Scott. "When I pitched it to Sydney, I hada feeling it would be a go. She loved it. They started with SydneyGreen Sheep, then asked us to make something just for The NatureCompany," says Rosenstadt. "By fall, they had given us a10,000-piece order. She really took a chance on us, because at thetime, we were very small."
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