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Cup O' Paradise

Coffee goes tropical.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Call it java. Or bean juice. Or its scientific name, coffeaarabica. A cup of by any other name is just as welcome bythe millions of Americans who consume 440 mil-lion cups of it everyday, according to Coffee Cavern Inc., the Moraga, -basedfranchise that's adding a new twist to traditional coffeehouseallure.

To stand out from the crowd, Coffee Cavern store designs comecomplete with tropical caves, trickling waterfalls--even rollingfog. Customers can put their feet up on a rock and relax totropical tunes.

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