Customized CDs as Promos
These entrepreneurs put a new spin on the promotional giveaway.
By Devlin Smith •
Opinions expressed by Entrepreneur contributors are their own.
Been to a trade show recently? Inside the crowded exhibitionhall, hundreds of companies work to grab the attention ofprospects, reporters and distributors. Free gifts and promotionalitems abound, and attendees bring home plastic bags stuffed withhats, pens, mugs, cookies and more.
But at the end of the day, is someone really going to wear aT-shirt that advertises accounting software? The minds behind CDPromo don't think so. In fact, this Encino, California, companystrives to give people something they really want--CDs that doubleas promotional giveaways.
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