For Subscribers

Customized CDs as Promos

These entrepreneurs put a new spin on the promotional giveaway.

By Devlin Smith

Opinions expressed by Entrepreneur contributors are their own.

Been to a trade show recently? Inside the crowded exhibitionhall, hundreds of companies work to grab the attention ofprospects, reporters and distributors. Free gifts and promotionalitems abound, and attendees bring home plastic bags stuffed withhats, pens, mugs, cookies and more.

But at the end of the day, is someone really going to wear aT-shirt that advertises accounting software? The minds behind CDPromo don't think so. In fact, this Encino, California, companystrives to give people something they really want--CDs that doubleas promotional giveaways.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Business News

'Harvard Should Be Ashamed': Kim Kardashian Slammed For Giving Lecture at Harvard Business School

Kardashian visited Boston on Friday with Skims co-founder Jens Grede to talk to students about the shapewear company.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

The 90-Year-Old Owner of Ray's Candy Store Was Brutally Attacked Outside His Shop

Ray Alvarez was attacked in front of his iconic NYC candy store around 3 a.m. on Tuesday.