Delivering the Goods
Your Web site gets tons of orders, but how do you fill them? Don't go it alone--outsourcing makes fulfillment and distribution simpler and more efficient.
By Melissa Campanelli •
Opinions expressed by Entrepreneur contributors are their own.
A truly effective e-commerce site is more than just a catalogand shopping cart that allow customers to choose products andpurchase them using a credit card. Among other features, e-commercesites should have the ability to seamlessly integrate with aninventory or warehouse system to perform fulfillment functions.These systems allow products to be shipped automatically tocustomers without a lot of hassle--or even the use of paper.
The best systems also have automated shipping and trackingcapabilities so you can let customers know when a product will bedelivered to them. Some systems are even capable of automaticallysending customers e-mail messages regarding delivery schedules.
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