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Doing Good

With a little effort and dedication, these small businesses are making a huge difference in the world.

By Nichole L. Torres • Jun 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

Did you ever dream of saving an endangered species? Or possiblyconserving natural resources while providing an economic boost to adeveloping country? These altruistic actions are possible, and,best of all, you don't even have to join the Peace Corps orstart a nonprofit organization to carry out your vision for abetter world. Meet some globally minded business owners who rake innice profits with their ventures.

An eye-opening experience inspired Jon Stocking to create hisEndangered Species Chocolate Co. in 1994. While fishing on a tunaboat in the Pacific, Stocking saved a dolphin and its mother fromthe fishermen's nets-and vowed to take environmental action ona daily basis. A former caterer, Stocking, 45, focused on makingorganic chocolate bars with pictures of endangered species on thewrappers because, he says, "[I thought] chocolate would be agreat medium for an environmental message-to use [the product] as avehicle to educate and donate."

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