E-Mail Expertise, Part 2 The final 6 ways you can tap into the power of e-mail

7. Provide useful information. There's a bigdifference between information and hype, and your readers knowit.

8. Create an e-mail library. As you develop successfulmessages and signatures, save and reuse them. You might also wantto save your outgoing messages so you'll know what you saidwhere and when. And remember this rule: Don't say anythingonline that you wouldn't want printed on the front page ofThe New York Times.

9. Don't contribute to an online discussion unless youhave something interesting and relevant to say. If you're atime-waster, you'll become known as a business to avoid.

10. Test your image. Try out your messages on selectindividuals before sending them to the masses.

11. Test your markets. Stay in regular contact withformer customers and prospects to stay fresh in their minds.

12. Build and use an e-mail list. In time, it will becomeone of your most precious business assets. You should also becomemore familiar with online classified ads, e-zines and newslettersthat reach your market.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.
Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

More Americans Are Retiring Abroad, Without a Massive Nest Egg — Here's How They Made the Leap

About 450,000 people received their social security benefits outside the U.S. at the end of 2021, up from 307,000 in 2008, according to the Social Security Administration.

Starting a Business

I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.

Only 0.00006% of businesses will achieve unicorn status. It's not impossible, but extremely challenging, to say the least.


How to Protect Your Reputation by Managing Online Reviews

As reputation management professionals, law firms and legal professionals face unique challenges in the online reputation space. Overcoming those challenges requires a unique online approach.

Business News

San Francisco Launches $6 Million Ad-Campaign to Lure Tourists Amid Retail Exodus and Drug Crisis

The ad campaign includes the city's first-ever television commercial.