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End of the Road?

Success isn't a destination; it's simply undertaking the journey.

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

I once asked a chef who had been in for more than 17years to describe her greatest . She had her own restaurant,owned a profitable delivery service and was developing afrozen-food line for local grocery stores. She smiled and replied:"I hope I never achieve success. I might lose my passion fordiscovering new ways to create great experiences for mycustomers."

Entrepreneurs are the world's true adventurers. Our goalsare simple: to challenge ourselves, continually improve, achieveand then achieve some more. Our dreams keep growing and changing.We move forward with an unquenchable desire to make a difference inour lives and in the world.

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