On With The Show There's no biz that can't be promoted through showbiz.

By Geoff Williams • Mar 1, 2000

Opinions expressed by Entrepreneur contributors are their own.

Chances are, you were raised on TV. You think of Mike Brady asyour father figure and you have memories of being stranded on anisland with seven lunatic castaways. So it shouldn't be asurprise if you've considered expanding your business--intoshow business.

You're not alone. Martha Stewart, with her billion-dollarself-named business, isn't the only entrepreneur to goHollywood. Take the Generation Xer who went from throwing dinnerparties and selling antiques to hosting Lifetime's Next DoorWith Katie Brown. Or flip over to E! Entertainment and catchRachel Ashwell's Shabby Chic, a decorating show thatgrew out of a store stocked with refurbished furniture.

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